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How Should I Use Blogs in My Social Media Strategy?

Written by: Tim Eisenhauer

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How Should I Use Blogs in My Social Media Strategy?

To use blogs in your social media strategy, produce quality content, share it across all platforms with engaging headlines and visuals, and encourage interactions by posing relevant questions. Repurpose blog content into diverse formats and regularly track engagement metrics to refine your strategy. Always integrate SEO best practices to enhance your blog’s online visibility.

Why Blogs Matter in Social Media

Before we touch on the how, it’s crucial to understand the why.

  • Expertise Showcasing: A well-written blog post is like displaying your expertise. It tells your audience, “Hey, I know what I’m talking about!”
  • Engagement & Discussion: Unlike social media posts, which can be ephemeral, blogs invite deeper dives and more extended discussions.
  • SEO Benefits: Blogging boosts your SEO, which means more visibility for your brand on search engines.
  • Evergreen Content: Unlike social media, where content has a short lifespan, blogs stay relevant and can be shared repeatedly over time.

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Making Blogs Work for Your Social Media

1. Integrate & Share:

  • Create Snippets: Instead of just sharing the link, create intriguing snippets or infographics from your blog post. Give your audience a taste that makes them crave the whole piece.
  • Use Visuals: Create visually appealing blog headers or relevant images that stand out when shared on social media platforms. Remember, a picture speaks a thousand words!

2. Engage with your Community:

  • Encourage Discussions: End your blogs with an engaging question, and share this on social media to spark discussions.
  • Host Q&A sessions: After publishing a post, host Q&A sessions on platforms like Instagram or Twitter, allowing your audience to delve deeper.

3. Repurpose Content:

  • Video Summaries: Transform your blog content into short video snippets or full-length vlogs. Platforms like Instagram and TikTok thrive on video content.
  • Podcasts: Have you considered turning your blog topic into an exciting podcast episode? It’s a brilliant way to reach a different segment of your audience.

4. Collaborate for Extended Reach:

  • Guest Blogging: Consider swapping guest blog posts with another complementary business. This is not just about gaining new readers but also about enriching your content.
  • Share on Community Platforms: Platforms like LinkedIn groups or niche community forums are excellent for sharing your content and getting feedback.

Making Your Blogs Social-Media Friendly

We’ve covered the strategy, but let’s not forget the content itself.

  • Attention-Grabbing Titles: A compelling title pulls your reader in, just like that delightful aroma that gets you into a bakery.
  • Interactive Elements: Think polls, quizzes, or even GIFs. These elements can make your blog stand out when shared on social platforms.
  • Shareable Quotes: Insert tweetable or shareable quotes in your content. These bite-sized takeaways are gold for social media sharing!

Don’t Forget to Measure!

Remember, the magic isn’t just in creating the content but in measuring its effectiveness. Use tools like Google Analytics or social media insights to track:

  • How many visitors came from social media platforms?
  • What’s the engagement rate?
  • Are there comments, shares, and likes? How are they trending over time?

In Conclusion

Blogs aren’t just static entities. They’re alive, breathing, and if done right, can become the heroes of your social media strategy. So, weave these tips into your system and watch your brand narrative thrive on social media.

With the right combination of creativity and strategy, your blogs won’t just be pieces of text; they’ll be conversation starters, engagement boosters, and brand amplifiers. Ready to take the leap? We’re here to help you pen down those stories with our content writing services. Happy blogging!

Tim Eisenhauer from Resultris

Tim is a serial entrepreneur, excelling in marketing, product development, and user experience design. He co-founded Resultris, Kokotree and notably led Axero from its inception to its triumphant sale. He's a bestselling author of Who the Hell Wants to Work for You: Mastering Employee Engagement, and his thought leadership has been featured in Fortune, Forbes, TIME, Inc Magazine, Entrepreneur, and CNBC.

Categories Blogging